Develop marketing campaign using key words and terms that are related to our products and services to encourage internet sales.  Produce and deliver vastly effective campaigns with direct and measurable effect on sales figures. Optimizing website to make it more search-engine-friendly. Improve the volume/quality of traffic to website. Edit the content related to the website and code to increase its relevance to defined keywords and to remove barriers to the process of indexing activities of search engines.

We are looking for a professional with proven experience in Search Engine Optimization, Search Engine Marketing, Social Media Marketing, PPC, & Market Research/Analysis. The SEO/Internet Marketing Specialist will design and implement marketing activities across variety of online channels. The ideal candidate will be someone who works well both individually and as part of a team, and is highly motivated and results-driven.

 DUTIES AND RESPONSIBILITIES:

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned.  Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons. 

• Plan, implement, analyze and improve complete SEO and SEM activities for all regions across the globe.
• Expert knowledge of ON-PAGE and Off-Page SEO Factors
• Working experience with SEO Tools, Keyword Research & Analysis
• Research keywords using Google, Overture, WordTracker and internal tools.
• Strong knowledge of Google Analytics and Google Search Console
• Strong knowledge of Social Media Marketing and PPC
• Continually monitor organic search rankings to increase traffic and sales.
• Work with the development team to ensure SEO best practices are properly implemented on the website
• Regularly bringing new web site content enhancements, including surveys and tools.
• Managing a marketing budget devoted to increasing traffic and delivering a revenue plan.
• Identify and implement strategies for increasing site traffic through organic search listings without being blacklisted.
• Create and review regular marketing reports for various online sites and promotions.
• Strong grip over Competitive Research and Followership
• Develop and implement link building strategy in Tech communities and Business portals
• Newsletter Design & Campaigning
• Forum Posting, Article Submissions, Wikis Publishing & PR Submissions
• It is an advantage if you have hands on experience in writing technically sound content on Microsoft Enterprise Products and Technologies
• Ensure highest and most consistent corporate branding/image by ensuring marketing content is accurate and meets corporate standards.
• Develop and execute online campaigns targeted at driving traffic to company’s web site.
• Create, implement and measure targeted digital marketing initiatives across various platforms
• Design and Execute marketing initiatives that will grow brand awareness and increase market share, supporting the sales team in reaching revenue objectives.

Other Skills

Excellent Communication, Expert knowledge of SEO/SEM Process, Experience of PPC Programs, High-level Proficiency in MS Excel, reporting and interpersonal skills, Unified communication / office 365 experience is a Plus, Experience in using Google Analytics, Google Webmaster, Social Media Tools, PowerPoint & Word, Experience of Adobe Photoshop is a Plus.